Pret A Manger has unveiled its first full menu designed for children aged four to 10, which includes sandwiches, toasties, and yoghurt pots.
Rolling out from Tuesday 16 January, the range will initially be available in 70% of Pret’s shops across the country. It will be rolled out to more shops throughout 2024, with a view to also expanding into snacks and treats tested by kids along the way.
The line-up, which comes in packaging with children’s hand-drawn illustrations of Pret stars, comprises:
- Kids’ Cheese Triangles – grated cheddar cheese and soft cheese on malted bread
- Kids’ Ham Triangles – Wiltshire cured ham and butter on malted bread
- Kids’ Chicken & Cucumber Triangles – sliced British chicken, mayonnaise and slices of cucumber on malted bread
- Kids’ Pizza Toastie – tomato & red pepper sauce with cheddar cheese on malted bread, ready to be toasted
- Kids’ Mango & Banana Yoghurt Pot – creamy yoghurt with mango & banana sunshine smoothie
- Kids’ Hummus & Cucumber Bowl – smooth hummus with crunchy cucumber
As with Pret’s other food items, all the products in the kids’ range will be made fresh at each store every day.
This latest move aims to help expand Pret’s customer base as it focuses its growth outside of London. At the heart of Pret’s transformation has been a significant shift in the way the business serves customers with new digital and retail channels. Over the past few years, Pret has been accelerating its expansion with franchise partners into areas outside London, including recent openings in Bishop’s Stortford, Colchester and Worthing.
It has also introduced the Pret Club – a subscription service which sees those who pay £30 a month receive up to five barista-prepared drinks a day as well as a 20% discount on all food and snacks.
“Launching Pret’s first full kids’ range has long been a personal ambition and we’ve worked closely with our food development team, franchise partners and even our extended Pret family to create a menu we’re proud of, using the same high-quality ingredients found in several Pret classics that kids will love,” said Clare Clough, Pret UK & Ireland managing director.
“It’s a major milestone within our transformation journey to bring Pret to a more diverse customer-base across the country, from office workers to entire families and everyone in between. We felt it was the right time to expand our menu offer as we continue to focus our growth outside of London.”
The kids’ menu is rolling out just a couple of weeks after Pret unveiled new additions to its main menu, including vegan-friendly sandwiches and a banana cake.