Latest grocery share figures from Kantar Worldpanel show sustained growth for Sainsbury’s throughout 2013.
John Coll, director at Kantar Worldpanel, said: “Sainsbury’s has continued to grow ahead of the market over the past 12 weeks, achieving sales growth of 4.9%. It benefited from its support of the Paralympics last year and its growth has continued since then.
“It now holds 16.5% of the grocery market and it is the only one of the big four supermarkets to make gains in share this period.”
According to the figures published yesterday for the 12 weeks ending 18 August 2013, Asda has had a slower performance than previous months. It remains the number two grocer with 17.1% of the market. Morrisons’ market share has fallen to 11.3% from 11.5% last year, but reveals sales growth of 1.8%.
Tesco has recorded a fall in market share from 30.9% to 30.2%.
Coll added: “Waitrose, Aldi and Lidl remain strong, with sales growth well above the market average at 9.1%, 31.9% and 14.9% respectively. Aldi and Lidl maintain a record market share for the discount sector at 6.8%, with respective shares of 3.7% and 3.1% as some consumers continue to adapt their shopping strategies as pressure on wallets continues.”
This summer’s hot weather has had a positive impact for many categories, with ice cream sales rising 21%, suncare products 37%, and hayfever remedies by 37% compared to last year.
Grocery inflation remains at 3.9% for the 12-week period ending 18 August 2013.