The Subway sandwich chain has launched a series of promotional activities as part of a bid to encourage traffic into stores in the first-quarter period.

The mobile campaign will push targeted adverts directly to consumers. This takes into account potential customers’ proximity to Subway stores as well as user behaviour, to determine how regularly they eat food on the go.

A new 20-second advert encouraging consumers to “stay picky” also hit our screens last week, and is supported by the return of the popular Big Beef & Chorizo Melt Sub as part of the “Subway £3 lunch” offer, as well as the Steak & Cheese Sub and Steak & Bacon Melt. In addition, the brand is launching a new Subcard loyalty scheme competition.

"Stay Picky"

Roger Cusa, head of marketing for Subway in the UK and Ireland, said: “2016 will build on the momentum of last year’s campaign and marks the second chapter of the brand’s ‘stay picky’ campaign. Re-introducing the well-loved Big Beef & Chorizo Melt and adding our new Premium Subs to the menu brings the Subway brand’s ‘stay picky’ ethos to life.”