Tescos summer NPD 2023

Source: Tesco

Tesco has revealed its most popular sandwich varieties to help mark British Sandwich Week (22-28 May).

It comes as the supermarket extends its meal deal, adding some limited-edition flavours for summer.

The Sausage, Bacon & Egg Triple Sandwich was found to be the top choice among customers, based on the supermarket’s sales data. The all-day breakfast style product has outsold all other sandwiches for the past three years, shifting more than a million units on average each month across stores nationwide.

Triple Chicken emerged as another favourite among Tesco’s range of 50-plus sandwiches, with sales rising by almost a fifth (19%) in the past year. Cheese & Onion topped the vegetarian choices, while Chicken, Bacon & Stuffing, Chicken Club, and Just Ham also sold well.

The classic Tuna & Sweetcorn meanwhile, appears to be falling out of favour, with the variety dropping out of the top 10 for the first time in recent years.

Tesco expands meal deal options

The retailer has also expanded the options available as part of its meal deal, with new additions among the line-up. 

The Chipotle Chicken Sandwich (rsp £2.60) comprises seasoned chicken breast with chipotle mayonnaise, spinach and coriander on tomato bread.

The Fire Pit Pulled Beef and Burger Slaw Sub features beef brisket in barbecue sauce with a cabbage, sweetcorn, carrot and gherkin slaw in a white sub roll, while the Fire Pit Smoky BBQ Chicken Sub has chicken breast and sweetcorn in barbecue sauce with Red Leicester cheese and pickled red onion in a maize-topped white sub roll (both rsp £2.85).

Tesco Summer NPD subs

Source: Tesco

The Fajita Chicken Wrap (rsp £2.85) is filled with chicken breast in a spicy tomato sauce, sweetcorn, red pepper, black turtle beans, red cheddar cheese, crème fraîche and lettuce in a tomato tortilla wrap. Lastly, the Chicken Shawarma Wrap (rsp £2.85) contains chicken breast in a spiced Middle Eastern-inspired dressing with cucumber, spinach and hot pepperoncini in a tomato tortilla wrap.

“The sandwich is quite literally the bread and butter of our nation,” said Tesco Food To Go product development manager, Stephanie Bacon. “With many people going back to the office more in the past year and working from home less, we’ve made sure we have a great selection of Food to Go and Meal Deal options, so that our shoppers always have a delicious, affordable lunch.”

Tesco has also reintroduced its Premium Meal Deal (£5.50 compared to the standard £3.90 meal deal), which offers “even more flavours and styles” through a choice of Tesco Finest or branded sandwiches, wrap, roll, salad or sushi, along with a snack and drink.