Exeter-based ingredients manufacturer Cobell has introduced new fruit flavours that it says are ideal for the bakery market.

Research carried out by Cobell has found there is increasing demand for processed fruit products in a number of bakery items.

Gordon Milne, sales director (pictured), said: “We’ve found the bakery market as a whole is shifting away from the traditional. Today’s consumers are not only making healthier purchase decisions but more experimental ones too.”

He added that Cobell supplies “everything from carrot puree for carrot cake, fruit juice concentrates for natural baking to new fruit combinations for the very latest baking treats to hit the bakery and supermarket shelves.”

He also said the company has a team of experts who can develop new products to suit specific needs, and that orders can be made regardless of quantity.

Cobell has an annual turnover of £45m and more than 250 suppliers worldwide. It also claims to be one of the largest UK purveyors of processed fruit and vegetable juices in Europe.