The Protein Works is to invest a significant sum of money into a new protein-focused bakery facility in Cheshire.
Baked goods such as cereal bars and bread products as well as diet protein truffles, protein popcorn and diet protein pancakes will be manufactured at the site, which is to be a first, the firm said.
The company, which specialises in high-protein, low-fat products, will invest a six-figure sum into the facility and is securing finance for a second investment, according to FoodManufacture.co.uk.
Mark Coxhead, co-founder, said: “We are convinced consumers don’t want standard run-of-the-mill products.
“The bakery will allow us to bake products daily for the ultimate in fresh protein snacks and to create a range that would rival any unhealthy collection of desserts for taste and texture.”
The factory would combine traditional skills and techniques as well as new technologies and science in its manufacturing process.
Sales of protein-enriched foods in the UK have risen in popularity over the past five years, with more coming into the market. They are forecast to reach £471m by 2018, according to Euromonitor.