All Jason's Sourdough articles – Page 2
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NewsWrapped bread struggles as speciality bread wins over shoppers
Speciality bread is booming with shoppers splashing out £245m more on the morning goods, speciality breads, and wraps while wrapped bread falls by £64m
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NewsJason’s Sourdough overtakes Kingsmill to become Britain’s third biggest bread brand
Made by Geary’s Bakeries, the brand has rocketed up the bread charts as it aims to make “Jason’s a staple choice for more people, more often”
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Product NewsJason’s Sourdough expands into wholesale with Booker listing
Listing will help Jason’s access a wide range of trade customers nationwide, including independent retailers and foodservice operators
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Product NewsWildfarmed expands range with regenerative crumpets
Made with 100% Wildfarmed regenerative flour, the four-packs of crumpets are landing in Waitrose and Ocado and mark the firm’s first venture into morning goods
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NewsWaitrose introduces Ole & Steen pastries to in-store bakery line-up
The retailer is rolling out a range of sweet pastries from the Danish bakery brand at 35 selected stores and online as part of its BrandsNew innovation programme
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FeatureSeeds, spices, and surprises: the rise of ‘bread with bits’
Innovative bakers are packing breads with extra bits – such as seeds, fruit, and even chocolate – to meet growing consumer demand for loaves that deliver taste and nutrition
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NewsBaked goods star in Deliveroo’s 2025 list of top trending orders
A bagel from a family-run firm, a Jason’s Sourdough loaf, a Warburtons crumpet, and cake from Dougies Goodies are among the top trending Deliveroo orders this year.
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NewsCelebrate good times: dive into the excitement of the Baking Industry Awards 2025
Glamour, smiles, and celebration were abundant at black-tie ceremony which saw 14 worthy winners crowned
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InterviewFreshness, added nutrition, and clean label: inside Ocado’s strategy for bakery
Speaking at the British Society of Baking’s Autumn conference, Kerry Barker outlined the top trends the online retailer is looking to tap into with new listings over the coming year
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NewsBaking Industry Awards 2025 winners revealed
A female head baker from Oxfordshire, the manufacturer behind Jason’s Sourdough, and a regenerative agriculture specialist are among the winners
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Product NewsFlavourful babka bags the win in New Bakery Product of the Year 2025
Dorset-based Patisserie Mark Bennett secured its second win of the night with a Dirty Chai, Chocolate & Pistachio Babka described as the “perfect coffee shop treat”
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NewsGeary’s Bakeries triumphs as Bakery Manufacturer of the Year 2025
A clear commitment to both innovation and authenticity was demonstrated by the Leicester-based business which opened a brand new production site in May
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Product NewsJason’s Sourdough takes toasties into retail with Tesco listing
Ham & cheese and three cheese toasties have secured listings in 355 Tesco stores and will sit in the chilled savoury and snacking aisle alongside brands such as Ginsters, Pukka, and Rustler
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NewsRoberts Bakery looks to preserve jobs as it prepares for administration
The 138-year-old Cheshire-based manufacturer remains ’optimistic about a positive solution’ despite filing a notice of intention to appoint an administrator
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Product NewsHovis enters sourdough market with sliced cob range
Britain’s second biggest bread brand has unveiled its first-ever sourdough loaves in the form of sliced white and seeded cobs
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NewsGeary’s Bakeries rolls in sourdough trend as sales soar 37.5% in FY24
Leicester-based manufacturer reports a £25.1m leap in turnover up to £91.8m in its latest financial results, mainly driven by its high-flying Jason’s Sourdough brand
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NewsJason’s Sourdough launches multi-million campaign featuring first TV ad
A newly created TV ad depicts a tongue-in-cheek morning routine of master baker Jason Geary’s every day obsessions including checking his 45-year-old mother culture
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FeatureFrom Jeff to Austin Sours: bakers reveal their sourdough starter names
Bakers from across the country reveal what they have named their sourdough starters and why
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FeatureFlavour, farming, and flour power: sourdough trends in 2025 and beyond
Demand for sourdough products is intensifying, affording many opportunities for bakers to capture incremental sales growth
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NewsJason’s Sourdough ramps up NPD with unsliced whole boule
Geary’s Bakeries expands its fast-growing Jason’s brand with an unsliced version of its bestselling white sourdough loaf