All Jason's Sourdough articles – Page 2
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NewsBaking Industry Awards 2025 winners revealed
A female head baker from Oxfordshire, the manufacturer behind Jason’s Sourdough, and a regenerative agriculture specialist are among the winners
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Product NewsFlavourful babka bags the win in New Bakery Product of the Year 2025
Dorset-based Patisserie Mark Bennett secured its second win of the night with a Dirty Chai, Chocolate & Pistachio Babka described as the “perfect coffee shop treat”
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NewsGeary’s Bakeries triumphs as Bakery Manufacturer of the Year 2025
A clear commitment to both innovation and authenticity was demonstrated by the Leicester-based business which opened a brand new production site in May
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Product NewsJason’s Sourdough takes toasties into retail with Tesco listing
Ham & cheese and three cheese toasties have secured listings in 355 Tesco stores and will sit in the chilled savoury and snacking aisle alongside brands such as Ginsters, Pukka, and Rustler
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NewsRoberts Bakery looks to preserve jobs as it prepares for administration
The 138-year-old Cheshire-based manufacturer remains ’optimistic about a positive solution’ despite filing a notice of intention to appoint an administrator
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Product NewsHovis enters sourdough market with sliced cob range
Britain’s second biggest bread brand has unveiled its first-ever sourdough loaves in the form of sliced white and seeded cobs
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NewsGeary’s Bakeries rolls in sourdough trend as sales soar 37.5% in FY24
Leicester-based manufacturer reports a £25.1m leap in turnover up to £91.8m in its latest financial results, mainly driven by its high-flying Jason’s Sourdough brand
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NewsJason’s Sourdough launches multi-million campaign featuring first TV ad
A newly created TV ad depicts a tongue-in-cheek morning routine of master baker Jason Geary’s every day obsessions including checking his 45-year-old mother culture
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FeatureFrom Jeff to Austin Sours: bakers reveal their sourdough starter names
Bakers from across the country reveal what they have named their sourdough starters and why
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FeatureFlavour, farming, and flour power: sourdough trends in 2025 and beyond
Demand for sourdough products is intensifying, affording many opportunities for bakers to capture incremental sales growth
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NewsJason’s Sourdough ramps up NPD with unsliced whole boule
Geary’s Bakeries expands its fast-growing Jason’s brand with an unsliced version of its bestselling white sourdough loaf
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InterviewMy bakery job: Karen Walters, head of technical, Geary’s Bakeries
”Diversity is key” says Walters, who notes that while a specific role may be focused on one aspect of bakery, having exposure to all areas makes for a very rounded professional
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Product NewsJason’s Sourdough butters up range with new crumpets
Fast-growing bread brand expands its range beyond loaves and rolls for the first time with the launch of new Proper Sourdough Crumpets
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NewsRoberts Bakery proposes closure of Ilkeston plant with 38 jobs at risk
Family-run bakery manufacturer is mulling the ‘difficult decision’ to shut its Derbyshire site, which produces speciality breads
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NewsFinalists for New Bakery Product of the Year 2025 revealed
A dirty chai babka, meadow-inspired sourdough, and on-the-go spinach & feta rolls are among the six products battling it out for the trophy
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NewsBakery Manufacturer of the Year 2025 finalists confirmed
Sweet treat suppliers in Bradford and Burnley, and a sourdough specialist in Leicester have been named as finalists with the winner to be revealed at the Baking Industry Awards ceremony in October
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Product NewsBrace’s Bakery unveils sourdough brand Ernest 100%
South Wales-based manufacturer is rolling out a four-strong line up including White, Malted Brown, Protein, and Crafted Rolls at regional Tesco and Asda stores
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NewsFalling sales and rising costs see Hovis losses deepen in FY24
Turnover at the UK’s second biggest bread brand dropped 8% to £439.6m in its latest financial year, with operating losses almost doubling to £6.9m
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NewsRoberts Bakery to cut up to 250 jobs in strategic restructure at Northwich site
Significant challenges in the bread market and ongoing economic pressures have forced the business to announce mass redundancies at its bread plant in Cheshire
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Feature SynopsesSeptember 2025: Sourdough
Sourdough remains the darling of the baking industry, driving growth and interest for large and small players alike. Need proof? Just look at the success of Jason’s Sourdough. But the Geary’s brand isn’t the only one benefitting from consumer interest in sourdough.