All Jason's Sourdough articles – Page 4
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Product NewsRevealed: British Baker’s top bakery launches of 2024
From bold bread brands to dessert-inspired pastries and sourdough toasties, British Baker takes a closer look at the top new launches of the year
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FeatureMeet the Northern Irish bakers stepping up to the international stage
Apple Blossom Bakery, Around Noon, Irwin’s, and Genesis Bakery are among the firms looking to grow their business further afield
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Feature SynopsesFebruary 2025: Bread
How are challenger brands performing in the bread market and what tactics are they using to take on the likes of Warburtons and Hovis?
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NewsGallery: dive into the excitement of the Baking Industry Awards 2024
It was the biggest event since 2019, with 530 people from bakery businesses big and small gathered to celebrate this wonderful industry
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NewsJason’s Sourdough named first-ever Bakery Brand of the Year 2024
Geary’s Bakeries has made its mark on the UK brand scene with its sourdough range named after fourth generation master baker to be named the first-ever Bakery Brand of the Year
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NewsBaking Industry Awards 2024 winners revealed
A baker from Cumbria, a Cardiff craft bakery, and the UK’s biggest bakery brand are among the winners of the Baking Industry Awards 2024
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Product NewsJason’s Sourdough ventures into food-to-go with toasties and hot rolls
The range is manufactured by Around Noon and features Jason’s Sourdough ciabattin and rolls with a variety of on-trend and classic fillings
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Product NewsDeli Kitchen unveils new protein pancakes, flatbreads, and wraps
Signature Flatbreads-owned brand is tapping into demand for higher protein baked goods with new items
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NewsMondi and Welton, Bibby and Baron partner on new recyclable bread packaging
Global sustainable packaging supplier teams up with Wiltshire firm to introduce new paper-based bread bags for the UK retail market
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FeatureSourdough surge: why the speciality loaves are winning over shoppers
Bakers are finding sourdough success thanks to growing demand from increasingly knowledgeable, health-conscious consumers
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InterviewSt Pierre MD Sarah Boddy: “We want to take the brand global”
Now part of bakery giant Grupo Bimbo, brioche brand St Pierre is gearing up for global expansion while also looking to make it a “household name” in the UK
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Product NewsSuperloaf secures listings with Morrisons and Sainsbury’s amid UPF debate
Following the end of its exclusivity deal with M&S, the gut-healthy bread brand has secured nationwide listings with Morrisons and Sainsbury’s
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NewsFirst-ever Bakery Brand of the Year finalists unveiled
Some of the UK’s fastest growing brands, brioche behemoths, and health innovators are in the running for this Baking Industry Award
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FeatureMeet the brands shaking up the bread market
Meet the hopefuls looking to steal a slice of the market with innovative lines, healthier products, and sustainable options
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FeatureWhat are the UK’s top bread brands’ tactics for 2024 and beyond?
Discover how Warburtons, Hovis and challengers such as Jason’s Sourdough are handling the inflationary environment and reacting to changing consumer bread buying habits
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Product NewsJason’s Sourdough unveils high protein loaf
The loaf, which hits shelves in Tesco later this month, boasts twice as much protein and nearly half the carbs of the brand’s White Ciabattin
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NewsJason’s Sourdough growth drives £8m investment in new site for Geary’s Bakeries
The manufacturing facility, expected to be operational in Q2 2025, is over the road from its existing site in Glenfield and will help Geary’s meet demand for its Jason’s Sourdough brand
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InterviewBakery leaders discuss challenges and opportunities for 2024
Recruitment, supply chains, and innovation are front of mind for the baking industry in 2024, as leaders from suppliers, manufacturers, and trade bodies explain
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NewsIn pictures: Baking Industry Awards 2023
View highlight moments and winner celebrations from the event, which took place at the Royal Lancaster in London on 7 November
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FeatureSupermarket sourdough: how major retailers are meeting demand
Shoppers’ appetite for sourdough has led to a surge of activity in the wrapped bread aisle and in-store bakeries

















