All Jason's Sourdough articles
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NewsInvestments in Jason’s Sourdough brand pay off for manufacturer Geary’s Bakeries
Sales have leapt by 40% and profit by 12% in the latest financial year for the Leicester-based company, which opened a £37m factory to support further growth of its Jason’s Sourdough range
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ReportsBakery Manufacturing Report 2026
Baking at scale is far from a piece of cake, with best results demanding a slick facility, well-maintained machinery, and knowledgeable workforce
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NewsWhat consumers really think of Britain’s biggest bread brands
A new survey, conducted for British Baker by Tracksuit, has examined what shoppers think about Warburton’s, Hovis, Kingsmill and Jason’s Sourdough
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FeatureBeyond the boule: what’s next for supermarket sourdough?
With sales soaring, supermarket sourdough has entered a new phase of maturity. But the battle is only just beginning for the nation’s retailers as they look to stand out from the crowd
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Product NewsJason’s Sourdough partners with mental health charity to launch Mindful Loaf
Rolling out exclusively into Tesco, the new loaf contains a mix of pumpkin, chia and flax seeds to provide sources of magnesium and omega-3 fatty acids that benefit brain function
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InterviewKeeping the starter alive: Jason Geary on growth without compromise
A new factory, a TV campaign, and solid NPD pipeline have propelled Jason’s Sourdough to new heights, but for fourth generation master baker the recipe for success has never changed
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Product NewsJason’s Sourdough adds Fibre rolls and loaf to ‘bread with benefits’ range
Designed to help shoppers increase their daily fibre intake, the loaf boasts 5g of fibre per slice while the rolls contain 8g of fibre each
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Product NewsJason’s Sourdough launches Crumpet Thins
Described as having a ‘lighter, crispier texture’, the Thins build on the success of Jason’s Proper Sourdough Crumpets which marked its first foray outside of bread
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NewsFive reasons why you should enter the Baking Industry Awards 2026
From peer approval and business boosts to media coverage and honouring staff, there are a wide range of benefits to bakeries that participate in the coveted Baking Industry Awards
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NewsAllied Bakeries would close if merger with Hovis doesn’t go ahead, CMA finds
A merger between Hovis and Kingsmill owner Allied is unlikely to lessen competition in Britain, but concerns have been raised about the Northern Ireland bread market
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NewsEx-Hovis CEO Jon Jenkins named as new MD at Jacksons Bakery
Jenkins will join Jacksons in September with Adrian Hipkiss acting as interim manager for the bakery business in the meantime
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News‘Clean deck sliced white’ and shopping centres: Nick Ayerst on Gail’s plans for 2026
Managing director reveals Gail’s is looking to expand its presence in retail with a sliced white loaf while estate expansion will continue with new shopping centre locations on the horizon
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FeatureClean labels, fibremaxxing and a market reset: what’s next for wrapped bread?
The nation’s appetite for bread is thriving with an extra £160m spent on wrapped bread over the past year. So, what’s driving the growing appetite?
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NewsABF-Hovis merger fast-tracked by CMA
Investigation into the merging of two bread giants is moving straight to the in-depth phase, meaning a decision will be made by 24 June 2026
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NewsBrace’s Bakery drops Protein loaf amidst sourdough packaging update
Gwent-based manufacturer has introduced new paper packaging for its White and Malted Brown loaves as it gears up to roll out the products at 200 Sainsbury’s stores nationwide
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NewsTrade union finds wages are insufficient for majority of food industry members
A new report into the cost-of-living pressures facing Bakers Food and Allied Workers Union members has revealed that most are struggling to make ends meet
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NewsCMA sets deadline for phase 1 of ABF-Hovis merger inquiry
The Competition and Markets Authority is to complete its initial investigation into the Hovis takeover bid by Kingsmill owner Associated British Foods on 19 February 2026
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NewsStrategic spending: the baking industry’s biggest investments of 2025
We cast our eyes over the major capex and funding secured during the past 12 months aimed at ensuring future growth and stability at UK bakeries
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NewsJason’s Sourdough unveils plans to launch 100% wholemeal loaf
The UK’s third biggest bread brand revealed its NPD team has been busy developing a new loaf made entirely with wholemeal flour and therefore not requiring folic acid fortification
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Product NewsRevealed: British Baker’s top 10 bakery launches of 2025
There was innovation aplenty to keep the bakery market fresh and exciting in 2025, with crumpets, coffee slices, and indulgent cookies making the list