All Jason's Sourdough articles – Page 3
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InterviewMy bakery job: Karen Walters, head of technical, Geary’s Bakeries
”Diversity is key” says Walters, who notes that while a specific role may be focused on one aspect of bakery, having exposure to all areas makes for a very rounded professional
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Product NewsJason’s Sourdough butters up range with new crumpets
Fast-growing bread brand expands its range beyond loaves and rolls for the first time with the launch of new Proper Sourdough Crumpets
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NewsRoberts Bakery proposes closure of Ilkeston plant with 38 jobs at risk
Family-run bakery manufacturer is mulling the ‘difficult decision’ to shut its Derbyshire site, which produces speciality breads
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NewsFinalists for New Bakery Product of the Year 2025 revealed
A dirty chai babka, meadow-inspired sourdough, and on-the-go spinach & feta rolls are among the six products battling it out for the trophy
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NewsBakery Manufacturer of the Year 2025 finalists confirmed
Sweet treat suppliers in Bradford and Burnley, and a sourdough specialist in Leicester have been named as finalists with the winner to be revealed at the Baking Industry Awards ceremony in October
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Product NewsBrace’s Bakery unveils sourdough brand Ernest 100%
South Wales-based manufacturer is rolling out a four-strong line up including White, Malted Brown, Protein, and Crafted Rolls at regional Tesco and Asda stores
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NewsFalling sales and rising costs see Hovis losses deepen in FY24
Turnover at the UK’s second biggest bread brand dropped 8% to £439.6m in its latest financial year, with operating losses almost doubling to £6.9m
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NewsRoberts Bakery to cut up to 250 jobs in strategic restructure at Northwich site
Significant challenges in the bread market and ongoing economic pressures have forced the business to announce mass redundancies at its bread plant in Cheshire
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Feature SynopsesSeptember 2025: Sourdough
Sourdough remains the darling of the baking industry, driving growth and interest for large and small players alike. Need proof? Just look at the success of Jason’s Sourdough. But the Geary’s brand isn’t the only one benefitting from consumer interest in sourdough.
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Product NewsJason’s Sourdough expands range with flavoured loaves and protein rolls
A fruit loaf and olive & basil loaf have been unveiled under a new range called ‘Creations’ while seeded protein rolls have been added under the Everyday line-up
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NewsGeary’s Bakery opens £36m Leicester factory to meet demand for Jason’s Sourdough
The Glenfield site will double production capacity and create 380 new jobs as Geary’s looks to capitalise on demand for speciality bread with its Jason’s Sourdough brand and own-label products
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NewsComptoir Bakery launches frozen bake-at-home pastries and cookies
Craft bakery is selling packs of croissants, cinnamon rolls, pain au chocolat, pain aux raisins, and chocolate chip cookies via its website for Londoners to bake from frozen
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InterviewHow Jason’s Sourdough became Britain’s fourth biggest bread brand
Manufactured by Geary’s Bakeries, Jason’s Sourdough has become the UK’s fourth biggest bread brand in just five years with plenty more growth on the horizon
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NewsAround Noon eyes a bigger bite of food-to-go market with new Slough site
Newry-headquartered firm is creating up to 200 new jobs and increasing production capacity by a value of £50m per year with its latest expansion
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NewsM&S and Geary’s among speakers for 2025 BSB Spring conference
Bakery experts will give presentations focussed on ’change for success’ at this week’s industry event at the Cotswold Hotel, Golf & Spa in Chipping Norton
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FeatureWrap battle: why bakeries should think inside and outside the box
Unpack the latest progress in bakery packaging, from cuts to plastic and other excess materials, technology investments and upcoming taxes on waste
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NewsFive reasons why you should enter the Baking Industry Awards 2025
With the deadline for the Baking Industry Awards 2025 this month, bakeries need to get cracking on the rewarding task of crafting submissions
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FeatureOn the rise: how speciality breads are winning over consumers
Speciality bread is a growing market as sourdough, ciabatta, rye and more move from weekend treat to mid-week staple. So, what’s driving this change?
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NewsKey dates for the baking industry in 2025
There’s a busy year ahead for the baking industry with a host of exhibitions, competitions, and conferences to inspire and inform, as well as several chances to celebrate
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NewsFunding to future-proof: the biggest bakery investments of 2024
British Baker glances back over the major funding raises and expenditures in the bakery sector over the past 12 months looking to grow businesses in years to come

















