Bakkavor Group has announced new three-year charity partnerships with GroceryAid and the Natasha Allergy Research Foundation.
GroceryAid is an industry charity that supports grocery workers by providing emotional, practical and financial help. It runs a free, confidential helpline and offers a variety of assistance, including mental health and wellbeing support, family and relationship advice, debt management, back-to-work assistance and counselling.
Bakkavor said it will support GroceryAid by raising greater awareness of the charity’s efforts, ensuring all its 16,000 UK workers know about the support available to them, as well as actively participating in the charity’s events programme.
The group’s partnership with the Natasha Allergy Research Foundation aims to raise greater awareness of the charity’s work, making a positive difference to people living with allergies, Bakkavor said. It has pledged to support the foundation through an annual donation to fund vital research in the field.
The foundation was founded in memory of Natasha Ednan-Laperouse who died after suffering an allergic reaction to sesame seeds in a baguette she had eaten. This incident led to the creation of Natasha’s Law, officially known as the UK Food Information Amendment 2019, which came into force on 1 October 2020.
“We’re delighted and proud to be working with GroceryAid and the Natasha Allergy Research Foundation,” said Agust Gudmundsson, CEO of Bakkavor. “Both of our new charity partners provide fundamental support to individuals in need and we’re committed to doing what we can to help them make a difference to many people’s lives over the next three years.”
Bakkavor’s three-year charity partnerships with Action Against Hunger and FareShare come to an end in 2022.
“We would like to take this opportunity to thank both charities for working with us and all our colleagues who have gone above and beyond to raise funds for these important charities over the past three years,” said a Bakkavor spokesperson.