Food and drink businesses fronting new export ad campaign

Free-from snacks and baking mixes supplier Creative Nature is among businesses featuring in a new government export drive.

Forty-five businesses, including 12 from the food and drink industry, are appearing in nationwide radio and billboard ads for the Department for International Trade (DIT) Made in the UK, Sold to the World campaign. 

The campaign is designed to encourage other UK suppliers to target overseas markets.

“The UK is home to world-class food and drink, so it is brilliant to see so many great exporters join the Made in the UK, Sold to the World campaign, showcasing their excellent products, helping to grow our economy and supporting local jobs,” said exports minister Marcus Fysh.

“We want to see more businesses take advantage of the potential they could achieve if they get onto the exporting ladder.”

UK food and drink exports were worth £20.3bn last year, and the government has committed to becoming an export-led economy. Free advice is offered by local and international advisors to help businesses take advantage of global opportunities.

Julianne Ponan, founder of Creative Nature, said support from the DIT had helped the business grow by making the right contacts and attending the most suitable trade shows. The West Molesey-based brand supplies a range of products including snack and baking mixes that are free from the top 14 allergens.

“I’m proud to have my products made in the UK and sold right around the world,” Ponan added. “It’s great to play a further role in getting more small businesses like my own trading and exporting.”

Among the other food and drink suppliers featured in the DIT campaign are ice cream maker Yee Kwan from Sheffield, Drop Bear Beers from Wales, Isle of Harris Gin Distillery from Scotland and Burren Balsamic from Northern Ireland.

“This campaign ensures that all businesses making wonderful products have the tools they need to sell them around the world, bringing even more jobs and growth to a flourishing sector of our economy,” said Scott Mann, minister for growth and rural affairs.