Jiffy Trucks is promoting its mobile business vehicles as a way for bakery retailers to expand, without being tied to potentially high rent agreements.

Jiffy said its trucks offer a much lower operating cost as an alternative to fixed premises. A Jiffy Truck mobile ’sandwich round’, it said, can turn over £500 per day - even in the currently depressed economic climate.

A Jiffy ’Bocado’ model, purchased on finance over four years, costs £23.67 daily.