Over 80 artisan cheeses, including stilton, Camembert de Normandie and Montgomery’s Cheddar, will be sold in a ’store within a store’ at Gail’s seventh bakery shop in London, which opens in Exmouth Market in December.
The bakery has teamed up with upmarket cheesemonger Paxton & Whitfield to develop the concept, which will see a selection of British and European fine cheeses sold alongside the bakery’s range of artisan breads, sandwiches, soups, cakes and hot drinks. Customers will also be able to choose from Paxton & Whitfield’s own-label fine foods and cheese-serving accessories.
The ’store within a store’, located in the middle of the shop, will be staffed by Paxton & Whitfield staff and includes a marble cheese serving counter with three large glass-fronted display fridges. Customers will be able to choose from a range of platters and sandwiches made with the bread and cheese.