Costa Coffee, the Whitbread-owned chain, is to categorise its stores into two segments to make them more in tune with their local environment.
According to Marketing Week, the c.1,300 chain is to use EPoS data and loyalty scheme data to split the store between “recharge” and “retune” categories to suit consumers’ needs.
The chain is also reportedly trialling “greeters” in around 15 of its busier sites, as it looks to enhance the customer experience.
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