Momentum is building among craft bakers for National Doughnut Week, the fundraising event in aid of the Children’s Trust, with chains including Forfars of Brighton and Martins of Manchester registered.
With the week due to take place from May 5, Susi Coutts, sales and marketing manager of 18-shop bakery JG Ross of Inverurie, said bakers should get the local community involved.
"Last year, we got local schools involved, inviting pupils to enter our ’Design a Doughnut’ competition. The winning design, a chocolate and custard bear’s paw doughnut, was sold successfully in all our shops during National Doughnut Week."
Joanne Toner from The Children’s Trust said the money raised through National Doughnut Week has enabled the charity to help children like Alfie, who was knocked off his bike at the age of 10 and suffered extensive injuries.
To register visit [http://www.fundraising.thechildrenstrust.org.uk/nationaldoughnutweek].
Alternatively, contact Christopher Freeman at Dunns Bakery on 020 8340 1614 or email firstname.lastname@example.org.