New cake bars from Mrs Crimble’s

Gluten-free brand Mrs Crimble’s is to launch three new cake bars in supermarkets from April.

Mrs Crimble’s has created three new grab-and-go cake bars, which it said “combine delicious flavours with the convenience of being able to grab a gluten-free treat whilst on the move”.

Rolling out to Tesco stores nationwide from April 2017 with an RSP of 80p, the bars come in Lemon & Poppy Seed, Jammy Sponge and Double Choc Cake flavours.

Mrs Crimble’s said: “They are suitable for lunchboxes, handbags, office drawers and glove compartments. They’re also great for anyone needing a ‘grab-and-go’ treat to keep the wolf from the door as they’re easy to eat one-handed – no spoon or fork required – and they are extra moist and gooey, so no nasty crumbs on your lap!”

The launch follows the acquisition of Hampshire-based Mrs Crimble’s by Dutch organic and natural food company Wessanen last summer.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account

Promotional Features 

Most read



See all events