Genesis Crafty wins supplier award

Magherafelt-based Genesis Crafty was named Overall Local Supplier of the Year at the Henderson Wholesale Local Supplier Awards, at the Balmoral Show.

The bakery also took home the Tomorrow Matters award, “in recognition of its sustainable practices as a responsible company in Northern Ireland,” according to organisers.

Genesis Crafty is run by the six baking McErlaine brothers in Magherafelt. It supplies cakes, pancakes, scones and a variety of local breads to Henderson Wholesale, and over 400 Spar, Eurospar and Vivo branded stores in Northern Ireland.

Other winners included Armagh’s Daily Bake for the Own Brand Supplier of the Year Award, Around Noon who took home the Best Direct to Store Supplier award, and Moy Park, who won the Brand Innovation award.

Highly Commended awards were taken home by companies including Irwin’s Bakery in the Tomorrow Matters and Best Direct to Store Supplier categories, and Hovis for Brand Innovation.

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