Subway teams up with Paddington Bear for new campaign

Subway has launched a new marketing push in partnership with upcoming movie Paddington 2.

Running until 31 December, the campaign will offer consumers the chance to get their hands on a Paddington 2 ‘Kids’ Pak’, which will feature a Low Fat Mini Sub, a choice of Robinsons Fruit Shoot My-5 or water, and Bear Pure Fruit Yoyos.

The Kids’ Paks will give children two of their recommended five-a-day, according to the sandwich chain.

Each Kids’ Pak comes with one of six collectable pencils and toppers featuring Paddington Bear in his blue mac and red hat.

“The Paddington 2 Kids’ Pak is not only a great way to give children a low-fat, healthier choice, but we can offer families visiting Subway stores a great way of engaging with a film sure to become a family favourite,” said Subway marketing director Sacha Clark.

The deal was developed with The Copyrights Group, a Vivendi Company, which is holder of the rights to the Paddington brand.

Paddington 2 is set to be released in UK cinemas from 10 November.

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