Scottish wholesale and retail baker Murdoch Allan says it is seeing massive sales growth after signing a supply deal with supermarket Asda in January 2005.
The Hatton-based baker now supplies nine Asda stores in Scotland with 40 bakery lines, including bread, buns, butte-ries and biscuits. And managing diretor Paul Allan told British Baker that, from the end of June, it will start supplying all Scottish stores through Asda’s central distribution depot.
“We feel very privileged to be working with Asda,” he said. “Over the last year, we have pushed hard to get our brand known, through activities such as sampling.”
Mr Allan said the company started supplying Asda with six types of biscuits after attending an Asda Meet the Buyer event. By July, Asda will account for a third of its turnover. Its biggest-selling lines are Aberdeen butteries in four- and six-packs, which sell up to 1,000 packs per store per week.
Murdoch Allan also supplies Somerfield and Morrisons in Scotland and Mace own-label biscuits in the UK and Ireland through wholesaler Palmer & Harvey. Two-thirds of the business is wholesale and the firm also has seven retail outlets.
Asda fresh food manager Andy Smith said: “We are always keen to use local suppliers and enjoy an excellent relationship with Murdoch Allan.”
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