Eau de Subway: anyone for a garlic bread diffuser?

Ultimate Cheesy Garlic Bread Reed Diffuser
Ultimate Cheesy Garlic Bread Reed Diffuser
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Subway has unveiled a limited-edition range of cheesy garlic bread-scented diffusers

Named the Ultimate Cheesy Garlic Bread Reed Diffuser, the fragrance combines notes of savoury garlic, melting cheese and freshly baked bread.

It will produce cheesy wafts, sure to leave an impression on your guests, said the company.

Each diffuser is presented in a giftable box representing Subway’s colours.

The smell of freshly baked bread recently topped a list of Brits’ favourite smells, according to a poll of 2,000 UK adults by customer experience specialists Watermelon Research. The scent beat traditional festive fragrances such as Christmas trees, cinnamon and gingerbread, as well as ground coffee and fresh linen.

“Our Ultimate Cheesy Garlic Bread is a huge hit with our guests; they can’t get enough of it. So, we wanted to find a way to give them more of what they really want this Christmas,” said Colin Hughes, country director UK at Subway.

Only 100 prototypes have been created in a trial run before being rolled out nationally next year.

“Why should fans have to fill their houses with the same old festive scents, when they could bottle up the smell of their favourite indulgent Subway treat? We predict Ultimate Cheesy Garlic Bread could become the scent of 2020!”

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