Hovis denies promotion overload as it gains share
Hovis has not been over-promoting its product, insisted Hovis’ marketing boss, as the brand closes in on rivals Warburtons.Premier Foods’ heavy price promotion of Hovis, alongside Allied Bakeries’ Kingsmill, has seen the number two and three brands respectively steal a march on market leader Warburtons.According to recent data (TNS 4 ...
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here