J2O is sponsoring a series of comedy nights during, linking the brand with the critically acclaimed stand-up tour, ‘Yanks Your Chain’.
The brand, which has experienced strong growth over the last 12 months, is hoping to feature in the fun of summer.
The tour will feature the likes of Pablo Francisco, Jamie Kennedy, Jo Koy, Gabriel Inglesias and Jim Jeffries, visiting the London Wireless Festival, London’s Shepherds Bush Empire, Birmingham Komedia and the Manchester Lowry.
“J2O has enjoyed long standing success as a credible soft drink for social occasions both in and out of home. So the link with a stand-up comedy show, that encourages people to get together and have a laugh, is both a natural and credible one,” said Jonathan Gatward, brand director at Britvic.
“The sponsorship of the Yanks Your Chain tour is set to raise visibility of J2O over summer and drive benefits for our retail partners through on-ticket marketing and branding at the shows.”