Kingsmill has announced the first phase of its campaign to support this summer’s Big Lunch event on 3 June – a food-focused lesson programme to run as part of the national curriculum.

As sponsors of the The Big Lunch, Kingsmill has organised a programme of activity to drive participation in the event, as well as capitalising on its link to the lunchtime meal occasion in order to drive sales of the brand, said the firm.

The nationwide ‘Feed Your Imagination’ initiative, which will run in conjunction with the National Schools Partnership (NSP), will aim to educate children aged 7-11 about food, and bread in particular, in an exciting and engaging way.

Six lessons would form part of the national curriculum for this age group, and would offer the chance for the children to learn and understand the importance of food hygiene, provide insights into how food differs around the world and explore different aspects of food packaging.

Guy Shepherd, category director, Allied Bakeries, said: “This programme with the NSP aims to be a fun and creative schools initiative, which will see thousands of children across the UK taking part in bread-themed lessons, fuelling the excitement for lunch and ultimately boosting retailers’ bakery sales.”

Kingsmill’s programme of events will also feature projects such as designing a bread bin. Other plans to be announced include the launch of a nationwide ‘Fun Lunch Roadshow’, and downloadable ‘Fun Lunch Book’.