Organic bakery Honeyrose launched two new ranges at Caffè Culture last week - Honeyrose Kids and Honeyrose Minis. MD Lisa Rose said the bakery saw a gap in the market for the ranges. "It is the first organic cake range developed specifically for kids, that we are aware of in the market. We tried them on our kids and got a big thumbs-up."
The Minis range caters to customer demand for the company’s existing range in smaller formats. Rose says they are suited to the foodservice and catering markets, as well as retail. Both ranges are launching initially with eight products, including 25g cupcakes for children. The Kids range also features gingerbread men, jammy dodgers and chocolate meringue bears, whereas the Minis range includes muffins, flapjacks, cookies and cakes. The products will feature the new Honeyrose branding, which is to be rolled out across its entire portfolio later this summer.