Britvic and PepsiCo have launched a new initiative with Nokia in order to build on Pepsi and Nokia’s credentials in music, aiming to engage and reward their customers and consumers.

The on-pack promotion will give consumers of Pepsi the chance to win a Nokia 5800 Comes With Music handset every 10 minutes. Consumers will need to text codes found on the drinks for the chance to win a handset, or they can enter online. The offer is supported by a TV and digital media campaign as well as in-store promotions.

Pepsi brand manager at Britvic Chris Owen said: "The TV advertising and in-store activation will help to drive awareness of the promotion to drive sales and profit opportunities for our customers."