St John Bakery officially opened a new bakery in Selfridges Food Hall in London this week (17 November). It will offer the same range of products that can be found in the company’s St John Restaurants, including white and brown sourdough loaves, a raisin loaf, mini Eccles cakes and a rye loaf.
The loaves will be baked at its Druid Street site in Bermondsey, which it relocated to in November last year, and delivered to Selfridges every morning.
Fergus Henderson, the chef who founded St John Restaurant, St John Bread & Wine and the St John Hotel, along with restaurateur Trevor Gulliver, said: "Bread is as vital as your knife and fork at the table and we have worked hard over the years to develop delicious-tasting breads full of good ingredients. We hope Selfridges’ customers enjoy the fruits of our labour."
Ewan Venters, food and restaurants director, Selfridges, said the retailer had always seen Fergus and his team at St John as pioneers in the food industry. "Their belief in good quality produce echoes ours and we cannot wait to offer their delicious bakery experience to our customers."