Warburtons has confirmed that Rocky actor, Sylvester Stallone, will star in its new TV advert.
In a power-pairing of bakery meets Hollywood, the 68-year-old is set to be the face of a new TV advertisement campaign, after filming at one of Warburton’s bakeries this week.
Stallone will appear with bakery boss Jonathan Warburton in the new small-screen ad.
The ad is set to air later this year, with more information about the campaign to be released around April.
A source told The Sun newspaper: "The bosses at Warburtons have signed a real top-drawer name in Stallone.
"Sly doesn’t come cheap and he isn’t an obvious choice to promote bread - but he is bound to get people talking.
"They’re sure the investment will be worth it."
Warburtons invested £750,000 in November last year in new equipment to produce new premium loaves in a bid to diversify.
The brand’s bread suffered a loss of over £50m in sales last year [Nielsen 52 w/e 11 October 2014] as a result of the discounters and consumers moving away from traditional sliced bread.
Stallone is well known for his Hollywood action roles, as boxer Rocky Balboa in the Rocky series, and John Rambo in Rambo.