Milkshake brand Yazoo has unveiled a new £3.5m television and outdoor advertising campaign, which forms part of the brand’s ongoing mission to drive growth in the UK flavoured milk category.

Manufactured by FrieslandCampina, the Yazoo brand has been repositioned to appeal more to adults, alongside its core audience of mums and kids. It has also introduced a new 300ml bottle.

Yazoo recently launched a new improved recipe, which it is promoting as a healthier choice. It also forms part of the brand’s attempt to move towards using natural flavours and real fruit juice in its flavoured milk range. As well as a recipe shake-up, Yazoo has updated its packaging to reflect its more natural contents. The new recipe spans the entire range which targets on-the-go consumers.

Commenting on the new TV advert, Marielle de Jong, marketing director for FrieslandCampina brands in the UK, said: "Not only is it reflective of the ’fun’ side of milkshakes but it also supports our core brand messaging, that Yazoo offers the goodness of milk, is low in fat, and contains natural flavours and real fruit juice."