Source: Victoria Yum

Cake specialist Victoria Yum is set to open a new shop at Red Lion Yard in Essex.

The company will open an 820 sq ft bakery and café in 16 Red Lion Yard on 5 November. The 26-cover café will offer cake for in-store consumption or takeaway, alongside Champagne and prosecco.

Victoria Yum relocated from Hackney, London and was previously stocked in Selfridges, Fortnum & Mason and Harrods.

Its cake offering includes:

  • Vanilla Rainbow (£30) – a vanilla sponge with pastel colouring, vanilla frosting and sprinkles
  • Classic Coffee & Walnut (£10) – a brewed espresso sponge, with whipped espresso frosting, seasonal fruits and toasted walnuts
  • Courgette, Pistachio & Lemon (£10) – a sponge with courgette and fresh lemon zest in it with whipped lemon cheesecake frosting, toasted pistachio and fresh fruit on top.

“As a family run business, we wanted to find a space for our only UK store that reflected our core values whilst maintaining the authentic feel of our brand. Red Lion Yard provides a welcoming environment for us to showcase our products and, we are very excited to be launching our new home next month,” said Kiersten Donohue, founder and owner of Victoria Yum (pictured above).

Red Lion Yard is located between Colchester’s High Street and the Lion Walk Shopping Centre.

Chocolatiers Minerva Chocolates and Choccy Heaven are also set to open new shops in the area.

“As a destination, we provide a great mixed offering for our consumers from well-known brands to more specialist boutique type brands. The recent signing of Victoria Yum and welcoming back Minerva Chocolate for the Christmas period adds to the independent feel of Red Lion Yard and strengthens our line-up of food and beverage businesses that will entice and excite both our local community and visitors,” said Martin Leatherdale, centre manager at Red Lion Yard and Lion Walk.

In recent weeks, numerous independent bakeries and patisseries have announced new retail sites. These include French bakery Arôme’s first permanent bricks and mortar site in the UK and a second café for pastry chef Philippe Conticini.

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