Global bakery chain Cinnabon is to open 150 stores in the UK over the next five years after striking a deal with petrol forecourt giant EG Group.
The move, which will create 2,000 jobs, will see dough produced from scratch at a new central kitchen at Frontier Park in Blackburn, which opens on 4 December. Additional sites are set to open as early as January 2021.
Up to 50 Cinnabon stores will be supported by the Blackburn facility, which will distribute dough daily to stores within EG Group locations. The dough will be hand rolled and baked in store.
Cinnabon’s signature cinnamon rolls will be available at the new locations. They feature Makara cinnamon and brown sugar and are topped with cream cheese frosting. The Minibon – a smaller version of the classic roll – will also be on the menu alongside hot and cold drinks.
“Cinnabon is a well-recognised and enjoyed brand,” said EG Group’s food & beverage director for Europe, Mohammed Tayab. “We are delighted to be able to serve our UK customers with delicious, freshly baked products when they want to treat themselves. EG Group has once again partnered with another global brand, bringing the ultimate convenience to customers.”
Sean Wooden, vice president and managing director at Focus Brands EUMEA, added: “We are delighted to be returning to the UK to deliver our Cinnabon product to our UK fans.
EG Group currently employs more than 44,000 colleagues working in more than 6,000 sites across Europe, the US and Australia.
The UK’s cinnamon bun offering has evolved in recent years as Nordic-inspired treats gain traction alongside more traditional treats. To find out more, read our latest feature: ‘Buns bonanza: how Nordic-inspired buns became hot’.