Penrith-based family bakers Bells of Lazonby has launched four new loaf cakes ‘to help caterers take advantage of growing trends’.

The Banana; Lemon & Blueberry; Chocolate & Salted Caramel; and S’Mores Loaf Cakes have been developed by Bells in response to consumer demand, the company told British Baker.

Emily Sudell, Bells of Lazonby marketing executive, said: “Sales of sliced loaf cakes are becoming increasingly popular as consumers look to purchase sweet treats with healthier portion sizes.

“Each slice of our loaf cake is around 100g and therefore a little smaller than traditional round cake slices, ensuring customers can enjoy an indulgent treat with a few less calories.

She added the company had worked hard to develop four on-trend flavours, “which are as eye-catching as they are tasty.”

Every cake is hand-finished by Bells of Lazonby’s bakers before being cut into 10 slices and frozen – boosting convenience and minimising waste, it said in a statement. Each loaf has five days’ shelf life from defrost.

The loaves are available now from wholesalers including Howells, whose commercial director Andy Breffit, said: “The new loaf cakes from Bells of Lazonby are really on-trend and just what our catering customers are looking for to make their dessert menus current and relevant.”