Baked goods supplier Handmade Speciality Products is distributing Nim’s Fruit Crisps products to education outlets and the healthcare sector.
Nim’s, which is run by entrepreneur Nimisha Raja, will supply its apple, pear, pineapple and beetroot and parsnip crisps to Coventry-based manufacturing bakery Handmade Speciality Products.
A hundred cases have been sold in the first four weeks of the agreement and this figure is set to grow, according to Nim’s, “as more organisations are made aware of the healthy benefits of this alternative to traditional snacking.”
“This is a major breakthrough deal for our business and illustrates the growing demand for our air-dried fruit and vegetable crisps,” said Raja.
Handmade Speciality Products, with the additional backing of its parent May & Raeburn, is now one of the largest suppliers of individually wrapped baked goods to the UK education market and has also been a listed supplier on the NHS supply chain for the past 18 months.
Raja added: “We now have the opportunity to push our products across both of these networks and will be working with them on marketing activities and attending events, such as LACA (the Lead Association for Catering in Education).”
James Raeburn, national account manager at Handmade Speciality Products, said: “Within the education sector especially, caterers are constantly under pressure as to what they are allowed to offer children. Nim’s is the perfect fit as a snacking solution.”
Nim’s Fruit and Vegetable Crisps are fat, gluten and dairy free, and are manufactured at its bespoke BRC-accredited facility in Sittingbourne, which is capable of producing more than 12 million packs of crisps a year.