Biscuit and confectionery manufacturer Pladis has unveiled a new TV advert for Jacob’s Cracker Crisps.

The ad, which is out now, “dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp”, according to Pladis.

The advert takes viewers into a family home and, taking inspiration from Romeo and Juliet’s two warring households, shows a young couple whose families have differing views on whether crackers or crisps should be served.

The couple introduce a bowl of Jacob’s Cracker Crisps, solving the dilemma and bringing everyone together.

The advert features Sour Cream & Chive-flavoured Cracker Crisps, and introduces two limited-edition flavours, Mature Cheddar Ploughman’s, and Roast Chicken, Thyme & Lemon flavours, both of which are available now.

Steve Monk, marketing lead for savoury at Pladis UK & Ireland, said: “Our new advertising drives the very clear product message of combining the crunch of a cracker with the flavour of a crisp, with an engaging story of a couple’s families meeting for the first time, that many of us will identify with.”

The new Jacob’s Cracker Crisps ad will be aired during peak viewing slots during May, including Coronation Street on ITV and Family Guy on ITV2.