Pret cuts prices of bestselling sandwiches and baguettes

Pret has cut the price of six its bestselling sandwiches and baguettes, with some reduced by up to £1.

The likes of its Posh Cheddar & Pickle Baguette and Tuna & Cucumber Sandwich are among those to have seen their prices reduced, with the average price cut being 12%.

Prices can differ depending on the location of the shop and whether a customer chooses to eat in (which adds 20% VAT), but they now start from the following:

The business came under fire last summer after several newspapers accused it of raising the prices of its items. Many of the headlines focused on the Posh Cheddar & Pickle Baguette, which had been sold for £7.15 in High Street Kensington tube station. However, Pret said that this was partly due to the travel hub location where prices are typically higher due to increased operational costs and subject to the dine-in VAT as well. It also highlighted that Pret sandwiches are made on-site at each store every day, which exposes them to other cost pressures.

“We’ve been looking at opportunities to bring down our prices where possible. Earlier this year, we reduced the prices on six of our freshly made bestselling sandwiches and baguettes by over 10% on average, including the much-loved Tuna Mayo Baguette and Jambon Beurre,” said Clare Clough, UK & Ireland managing director for Pret.

“Our Club Pret subscribers would also receive an additional 20% off these products, as well as across our entire menu,” she added.

Club Pret, a coffee subscription service launched in September 2020, costs £30 a month and allows subscribers up to five barista-made drinks a day as well as 20% off its entire menu. The service has proved popular, helping to boost Pret’s sales which were up by 20.2% to £429.9m for the first half of 2023.