The boss of a Cardiff cake company has spoken to Prime Minister David Cameron about what matters to small businesses.

Jenny Yeo, director of Hello and…, told Cameron that businesses could benefit from better availability of information regarding things like grants and business start-up loans.

Yeo said: “He asked me some questions, which I was not prepared for, but when I told him I thought there was a need for better availability of information, he said he would have a look at the GOV.UK website himself to see how it could be improved.”

Yeo was invited to Downing Street as part of the launch for Start Up Britain’s 2015 bus tour.

The scheme aims to support start-up businesses, offering free mentoring and workshops to entrepreneurs.

Yeo said she also suggested that there should be a talent pool especially for the use of small businesses like bakery, to utilise services like web designers and pay them by the hour.

The Cardiff company created 52 cupcakes for the event, which were decorated to look like the Downing Street cat, the Houses of Parliament, the door of number 10 and even David Cameron himself.

Hello and… is a business concept in which customers can order cake designs online. These are then placed with local bakers registered with the company to create them to spec.

The business is also a sponsor of the National Cupcake Championships - visit our dedicated website on for details of how to enter.