More than 50 bakeries sign up to use sourdough loaf mark

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More than 50 bakeries have signed up to use the sourdough loaf mark

More than 50 bakeries have signed up to the Real Bread Campaign’s Sourdough Loaf Mark scheme.

The scheme, which was launched last month, sees bakeries commit to using the Sourdough Loaf Mark, which is described as a visual aid for shoppers looking for genuine sourdough. It helps bakers and retailers give their customers at-a-glance assurance as to which loaves, rolls, pizzas and more fit with the Campaign’s definition of real bread.

In the case of the sourdough mark, each bakery has signed an annual agreement to use it to promote loaves that are leavened only with a live sourdough culture.

Bakeries signed up include Two Magpies, London’s E5 Bakehouse and Hobbs House Bakery (see full list below).

The news comes during Sourdough September, an annual celebration of sourdough.

It also follows a call by the Real Bread Campaign for a legal definition of sourdough and mandatory full ingredients labelling for all loaves.

In November, details of a proposed sourdough code of practice were presented for discussion with the Department for Environment, Food & Rural Affairs (Defra). This included three definitions that were suggested for labelling and marketing purposes.

However, the Real Bread Campaign claimed that in its current form the code would allow producers to ‘hijack’ the word sourdough and, as such, it created the sourdough loaf mark as a stopgap.

“The law needs to change to protect everyone seeking genuine sourdough or other Real Bread for whatever reasons they want or need to do so,” said coordinator Chris Young.

The bakeries signed up are: