Afternoon tea with flowers

Source: Getty Images

  • Publication date: w/c 8 August 2022
  • Editorial submissions deadline: 22 July 2022
  • Editorial contact:

This year Afternoon Tea Week takes place from 8 to 14 August and to celebrate British Baker will be exploring the latest developments on the afternoon tea scene.

Key questions this feature will explore:

  • What are the key components of afternoon tea?
  • How does the offer differ between high end outlets and more casual settings like cafes?
  • What are the top trends in afternoon tea for 2022 and beyond?
  • How are traditional elements, such as scones, evolving to draw in consumers?
  • When it comes to pastry, what types and formats are present at afternoon tea occasions? How are these evolving?
  • Afternoon tea by post grew in popularity during the pandemic. What future does this format have? What other formats could come to the fore in 2022 and beyond?
  • What advice do you have for bakers/operators looking to introduce/improve an afternoon tea offering?