‘Bread with bits’ is continuing to play a big role in the growth of the bakery market – but what opportunities are there to produce and market seeded loaves in interesting ways?

  • Publication date: 3 July 2018
  • Editorial submissions deadline: 4 June 2018
  • Editorial contact: rob_j_a_brown@hotmail.com

SEEDS: THE BEST BITS

‘Bread with bits’ is continuing to play a big role in the growth of the bakery market – but what opportunities are there to produce and market seeded loaves in interesting ways?

This article will examine topics including:

  • Seeds currently being under-utilised by UK bakers
  • Opportunities to use seeds more in products such as wraps and flatbreads
  • Challenges  to baking with heavily seeded breads
  • Ensuring seeded products stand out from the crowd?
  • Key health messages associated with baked products fortified with seeds?
  • Marketing strategies

Other topics to be covered will include:

Seeded baked products across the globe

Seeds in sweet treats

The use of oat fibre