Woman in mask holding open sign in bakery

Source: Getty Images

Publication date: 15 April

Editorial submissions date: 23 March

Editorial contact: amy.north@wrbm.com


It’s been a tough year for the out-of-home bakery market which was badly hit by the pandemic. There were job losses, store closures and lost revenue for many but there were a few bright spots, including the rise of online sales and delivery.

This feature will explore all this and more to determine what impact Covid-19 really had on the market, how companies adapted and what things could look like in the future.

This feature will accompany a ranking of the top 75 companies that sell baked goods as a primary element of their food offering in a non-supermarket retail, food-to-go or eat-in format.

Key questions this feature will explore:

  • How has the out of home market performed over the past year?
  • What impact has Covid-19 had on the market?
  • Which areas of the market, such as travel and high street locations, have been the most adversely affected as a result?
  • What actions have companies taken to bolster business during the pandemic and how successful were they in this mission?
  • Will shopper habits created during the pandemic, such as an increase in online shopping, remain as business returns to normal? What will this mean for business models?
  • What other legacies will remain post-Covid?
  • What will the out of home market look like in the future?
  • What steps need to be taken in order to ensure recovery of the out of home bakery market?
  • What role does the government and its incentives have to play in this?