- Publication date: 5 October 2022
- Editorial submissions deadline: 21 September 2022
- Editorial contact: amy.north@wrbm.com
Cupcakes, layer cakes, cake bites, cake pops – the nation can’t get enough of the sweet treats. But it’s a fast-moving market with plenty of opportunity for innovation when it comes to flavours, decorations, and formats. As such, this feature will take a deep dive into the trends set to make waves in 2023 and beyond.
Key areas this article will explore are:
- What are the top cake trends of 2023 and beyond?
- What are the top cake flavours? How are these flavours being used?
- What styles of cake decoration are gaining traction? Where is the inspiration for these coming from?
- How is health playing out on the cake scene?
- How do the trends differ between different formats, such as celebration cakes and cupcakes?
- How do the trends differ between cakes for special occasions and everyday ranges?
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