Sweet Nothing Bakehouse has launched a Crowdfunder campaign to support the opening of its first bricks and mortar store in Poplar, London.
The bakery was launched in a Hackney kitchen by MD Beth Cardy in 2015, supplying bespoke cakes and bakes, coffee and artisan foodstuffs to private and corporate clients and selling from a pink trailer at venues such as Pinewood Studios.
After 2020 wreaked havoc upon its business model, Cardy is hoping that the Crowdfunder campaign will boost Sweet Nothing, and also provide a blueprint that other small businesses will be able to follow.
In return for pledges, Sweet Nothing is offering rewards including unlimited coffee, afternoon tea, treat boxes and Christmas gifts.
Funding raised via the campaign will also be used to employ a larger team, and go towards setting up an online ordering platform.
Beth Cardy said: “We used lockdown to evolve our brand and are really excited to be able to bring our baked goods to East London. The ongoing pandemic has been devastating to so many people, and by opening this store, I’m hoping that it will be possible to give a number of people employment at a time when jobs are difficult to come by.”
Consumers can support the campaign via the Sweet Nothing Bakehouse Crowdfunder page.