Pukka has delivered a robust perfomance in its latest financial year, following continued investment at its production site in Syston near Leicester.
Results filed to Companies House for the year to 31 May 2025 showed a 4% increase in turnover to £88.6m, up from £85.3m in FY24.
As with the previous year, value growth at Pukka was result of new product launches, improved distribution in existing customers, and retail category growth. The ‘inevitable’ price increases due to ingredient and labour inflation also contributed despite being delayed until later in the period.
Operating profit (before exceptional costs) jumped 27% to £5.6m although this was still less than the £6.8m recorded in FY23. Employment costs, meanwhile, remained similar to the year prior at around £18m.
Pukka said the performance reflects the strength of the pie brand, which is number one in the UK [Circana sales data for the 52w/e 3 August 2025]. It noted strong customer partnerships and sustained loyalty from shoppers across both retail and out of home for its extensive savoury pastry portfolio.
The family-owned company also highlighted its continued innovation drive with launches during the period including a range of pastry parcels inspired by global dishes and a Cheeseburger Pie. It has since added a Thai Red Chicken Curry variant to the parcels range as well as new slices and pies such as the Buffalo Chicken Pie featuring a tie-up with Sauce Shop.
Pukka is currently in the middle of a five-year investment programme launched back in 2024, when it promoted Isaac Fisher to CEO. It said the objective of the programme was the continual improvement in its ERP system, production efficiency, capacity, and site capabilities, with a total of £3.2m was spent during the latest period compared to £2m in FY24.
Exceptional items of £1.9m were incurred (FY24: £1.6m) and included restructuring costs, which Pukka said was aimed at helping future proof the business for growing demand.
“This has been another strong year for Pukka, especially given the very real pressures facing both businesses and shoppers,” commented Fisher. “Rising costs across ingredients and energy continue to be challenging, but the strength of our brand and the loyalty of our shoppers mean we’ve been able to trade resiliently.
“A lot of our growth comes down to the quality of our relationships – both with our retail and out of home customers, as well as shoppers who keep coming back to Pukka because they trust us to deliver full-on flavour and value,” he added.
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