All Finished Goods articles
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Product NewsJerk chicken, beef rendang, and double-sized pies: innovation for British Pie Week 2026
Globally-inspired recipes transposed into a pastry encased format are among some of the limited-edition pies launched for this week’s celebrations
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Product NewsHeavenly Desserts expands into retail with traybake range
Premium dessert parlour chain has unveiled a three-strong range of take-home traybakes based on its most popular flavours as part of a new retail strategy
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Product NewsHybrid hits and brand collabs lead latest sweet bakery launches
French toast waffles, cloud pancakes, and several collaborations with big chocolate brands are among the latest sweet bakery innovations
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NewsTesco calls on brands to join latest Accelerator Programme
Retailer is looking for brands that demonstrate customer‑centric innovation, community & diversity, or planet‑first sustainability
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Product NewsSupermarkets unveil new hot cross buns for Easter 2026
Dessert flavours continue to dominate the hot cross bun scene as retailers opt for indulgence, with tiramisu and cherry Bakewell among the prevalent flavours
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Product NewsGail’s wakes up to flavour this spring with new buns, cakes, and cookies
A Taleggio & Mushroom Savoury Bun, a Malted Chocolate & Stout Cake, and a filled cookie are the new seasonal bakery creations from the high street café chain
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NewsGinsters unveils £4m extension of marketing campaign including new TV ad
Samworth Brothers-owned brand has launched a new creative for its ‘Taste The Effort’ campaign, which helped increase relevance for the savoury pastry category
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FeatureClean labels, fibremaxxing and a market reset: what’s next for wrapped bread?
The nation’s appetite for bread is thriving with an extra £160m spent on wrapped bread over the past year. So, what’s driving the growing appetite?
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NewsThere’s now one more week to enter Britain’s Best Cake 2026
Entries are closed for Britain’s Best Loaf following a phenomenal surge in interest, but there’s still time to get your cakes in front of our expert panel of judges
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NewsGenesis Bakery agrees Northern Ireland distribution deal with Brennans
Magherafelt-based Genesis will leverage its local distribution network across Northern Ireland to deliver a selected range of Brennans bread products made at its Dublin factory
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WebinarsWebinar: How to bake on strength – enzyme solutions that keep dough in shape
If you want stronger dough and fewer headaches in real-world production, this session is for you.
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Product NewsPistachio doughnut kicks off NPD pipeline for Baker & Baker’s rebranded premium range
Relaunch of the sweet bakery manufacturer’s Black Label range aims to resonate more with retail and foodservice customers by tapping into social media-fuelled consumer trends
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NewsWarburtons looks towards family succession in new ad starring Morgan Freeman
New ad campaign celebrates the 150th anniversary of the Bolton-based bread brand as it looks towards passing on management to the sixth generation of family members
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Product NewsLovin’ from the oven: bakers craft new sweet treats for Valentine’s Day 2026
It’s all gone heart-shaped at bakeries across the country as they embrace the Valentine’s season with themed NPD
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NewsBrioche Pasquier recalls brioche rolls due to possible plastic contamination
French viennoiserie specialist has recalled a specific batch of Pitch Chocolate and Hazelnut Brioches due to a risk of them containing pieces of plastic
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Product NewsBooths aims to make café menus ‘irresistible’ with raft of new bakery items
Pistachio French Toast, an Eton Mess Filled Croissant, and a Chicken & Bacon Caesar Club are among the new bakery items recently launched at the high-end retailer’s cafés
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NewsHow Britain’s Best Cake and Loaf 2026 will be judged
From studying and slicing to sniffing and savouring, judges of this year’s cake and loaf competitions will be putting entries well and truly to the test
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FeatureExclusive: analysis reveals top reasons behind bakery recalls over past five years
Research by British Baker reveals that there have been 113 recall incidents between 2021 and 2025, with undeclared allergens, the presence of glass and even moths among the reasons behind them
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Product NewsBeetroot to brioche: looking back at Britain’s Best Loaf champions ahead of 2026 showdown
Spiced sourdough, a humble white tin loaf, focaccia born from a mistake, and matcha flavoured brioche are among the previous winners of Britain’s Best Loaf – so what will take the title in 2026?
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NewsScottish bakery Harry Gow breaks record for world’s largest empire biscuit
Four Scottish bakeries went head-to-head to create the world’s largest empire biscuit, with Harry Gow’s 78-inch diameter creation being crowned the winner

















