Burton’s Biscuit Company has entered the chocolate biscuit bar market for the first time with its Maryland brand.
The Maryland Chocolate Cookie Bars contain 97 calories each and are due to be rolled in mid-July with an rsp of £1.39 for a pack of eight bars.
The launch is in response to the growth of biscuit portion packs, said the company. Compared to the total sweet biscuit market, which grew 2.8% [Kantar 52 w/e 7 October 2018], portion packs are growing at almost double that rate.
Kate Needham, marketing director at Burton’s Biscuit Company, said the product met increased consumer demand for healthier snacks. It was aimed at those “who want to treat themselves but are also mindful of calorie control”.
This launch joins recent releases in Burton’s Maryland and Jammie Dodgers ranges. In January, sugar-free Maryland cookies were launched, while Jammie Dodgers overhauled its minis range to hit 100 calories per serving.