Retailers have revived British classics, embraced Italian tradition, and gone all in on chocolate as part of bakery ranges for Easter 2025.
Having already explored the bready world of hot cross buns, we’re taking a closer look at some of the seasonal bakery items to make their way to shelves:
Asda
School cake, chocolate logs, and seasonal cupcakes are among the 11 new bakery items Asda has added to its line-up this Easter (pictured above).
Characters Patch the Bunny and Charli the Chick are heading up the seasonal range as the retailer looks to win over kids and their parents during the holiday. This includes Patch the Bunny & Charli the Chick Chocolate Logs (£7.48) – two large chocolate sponge rolls with smooth buttercream filling, enrobed in milk chocolate, and finished with decorations. There are also mini versions in the form of Patch the Bunny Mini Rolls (£2.75).
Unconventional shapes and pastel sprinkles are among the rising trends highlighted by Asda this year, and it has tapped into this with the nostalgia-inducing Easter School Cake Squares (£2.48) featuring four vanilla flavour sponge squares topped with sweet icing and Easter sprinkles.
Easter Friends Cupcakes (£4.98 for nine-pack) and Design-Your-Own 6 Easter Cupcakes (£4.89 for six-pack) have also been added to shelves alongside the centrepiece Strawberry & Cream Flavour Cake (£2.98). The latter sees a soft vanilla sponge cake filled with strawberry jam and topped with rich clotted cream flavour frosting, finished with a swirl of strawberry jam and sugar flowers.
Co-op
Co-op has embraced indulgent chocolate and novelty shapes for its Easter bakery range with Hoppy Easter Buns, Golden Egg Brownies, and Easter Crumbs biscuits among the new additions.
Part of the Irresistible range, the Golden Egg Brownies (£3 per four-pack) see brownies topped with chocolate flavour icing, milk chocolate shaving,s and a shimmery golden chocolate egg. The Hoppy Easter Buns (£1.90 for two), meanwhile, comprise chocolate buns swirled with a chocolate flavour filling, with white chocolate flavour icing and milk, white, and dark chocolate curls on top. The Easter Crumbs characters (85p each) come in a choice of bunny or chick gingerbread biscuits decorated with coloured fondant icing.
The convenience retailer has also brough back a four-pack of Happy Easter Doughnuts (£1.35) with yellow icing and festive sprinkles, Lady Baa Baa Cupcakes (£2.50 per four-pack) decorated to look like a spring meadow and sheep, and Mini Easter Fairy Cakes (£2.50 per nine-pack).
M&S
Building on its centre-filled lemon curd hot cross buns, M&S has just unveiled the ‘first-to-market’ Dippy Egg Filled Hot Cross Buns (£3.50 per six-pack). Described as ‘game changing’, the chocolate buns are filled with a gooey white chocolate centre designed to look just like a dippy egg.
Also new to the market are its Heat to Eat Cinn-a-Yumm Buns (£3.50 per six-pack) – soft and sweet cinnamon buns enriched with butter and finished with a drizzle of white icing and cinnamon sugar.
Colin the Caterpillar has been spruced up for Easter and paired up with Flossy the Highland Cow. The appropriately named Easter Colin meets Flossy the Cow (£15) cakes see the signature chocolate sponge filled with chocolate buttercream and covered in chocolate. Both have edible chocolate faces, but Colin is decorated with Easter eggs while Flossy has curly chocolate shavings.
Rounding off the Easter bakery line-up are Speckled Egg Cookies (£2.85 for a five-pack) which, as the name suggests, are cookies dotted with speckled eggs.
Sainsbury’s
Easter eggs and hot cross buns dominate Sainsbury’s NPD this year, but there is one new bakery item hitting shelves – a Taste the Difference Colomba Cake (£10.50). The sponge cake, shaped like a dove as per Italian tradition, is made with candied fruits, concentrated butter, hazelnut glaze, and whole almonds to provide a ‘delicious way to end your Easter feast’, according to the retailer.
Tesco
Fruit is a major theme across the Tesco Easter range as it embraces seasonal classics while putting a vibrant spin on other baked goods.
There’s Simnel cake in two forms (and at two price tiers). The Tesco Finest Simnel Cake (£12) comprises an all-butter fruit cake crafted with juicy sultanas, raisins, and glacé cherries, with generous helpings of orange zest and lemon adding a zesty edge around layered marzipan. The retailer also has cheaper option with its Simnel Cake slice (£4) which is described as fruit cake with sultanas, raisins, and glacé cherries, layered and topped with marzipan.
For something more adventurous, Tesco is hoping to lure consumers with a St Clements Panettone (£12.50) which is studded with Italian candied orange peel and lemon peel with a hint of mixed spice and a sweet and fruity orange filling encompassing the traditional flavours of St Clements.
Continuing the zesty theme, there’s also the Lemon & Blueberry Floral Wreath Cheesecake (£7). It sees baked lemon and blueberry cheesecake on a digestive biscuit base topped with white chocolate mousse, coloured curl and flower cocoa confectionery decorations, finished with a sweet dusting.
Rounding off the dessert options are the Cheesecake Carrots (£3.50) made of baked chocolate and orange cheesecake on a cocoa biscuit base, finished with green coloured white chocolate ganache.
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