A food artist has constructed a giant sculpture of Roald Dahl’s beloved character, The BFG, entirely from Mr Kipling cakes.

Michelle Wibowo, who works for Cake and Sugar Sculpture, constructed the Big Friendly Giant (BFG) from 7,500 Mr Kipling cakes.

The sculpture, which can be found on a bench at the top of Primrose Hill in London, weighs in at half a tonne, took more than 200 hours to create and is ‘life size’ at 7.32 metres tall from head to toe.

“It was a pleasure to create such a loved character using some of Britain’s most iconic cakes. The sculpture included a range of cakes, including traditional Mr Kipling Cherry Bakewells to new The BFG’s Strawbunkle and Cream Fancies,” said Wibowo.

The stunt was designed to promote Mr Kipling’s Roald Dahl-themed treats, which are available nationwide in supermarkets until 11 September. The range comprises George’s Marvellous Lemon & Raspberry Whirls, Enormous Croc’s Chocolate Mud Pies, The BFG Strawbunkle & Cream Fancies and Mr Fox’s Fantastic Forest Fruit Slices, all with an rsp of £1.

This isn’t the first time Wibowo has worked with Mr Kipling – in September 2014 she created a giant edible billboard featuring 13,360 Mr Kipling cakes and 2,000 glacé cherries.