New baguette, flatbread, doughnut, and pizza varieties have been launched by Greggs as part of its autumn 2024 menu.
The bakery chain rolled out the new items at its 2,500-plus shops nationwide, with customers also able to order them via Just Eat and Uber Eats and through Click + Collect on the Greggs App.
The All-Day Breakfast Baguette sees Greggs hear the ‘woes of breakfast enthusiasts’ across the UK by making the most important meal of the day available all day long. Priced from £3.80, it comprises a baguette packed with omelette, sausage, bacon, Cheddar cheese, and ketchup.
The brand has also unveiled a fiery new addition to its lunchtime line-up, the Mexican Bean & Spicy Cheese Flatbread (rsp: from £3.50). This is loaded with mixed beans in a Mexican-style sauce with mixed peppers, sweetcorn, and jalapeños, covered in slices of cheddar cheese with chilli.
Both the baguette and flatbread can be enjoyed with wedges and any drink as part a hot sandwich deal from £4.95.
Greggs argues it wouldn’t be autumn without the sweet taste of pumpkin spice. Thus, for the first time, it is introducing a Pumpkin Spice Doughnut from £1.35 each. A soft doughnut with spiced pumpkin flavoured filling is topped with icing and a caramelised biscuit crumb.
Meanwhile, the pizza sharing boxes – said to be among the drivers of 13.3% sales growth at Greggs in its recent H1 interim results – have the added topping choice of BBQ Chicken, featuring chargrill chicken, sweetcure bacon, sliced red onion, cheese, tomato, and a drizzle of BBQ sauce on a focaccia base. Pizza boxes are now available in both four- and six-slice options (from £7.55).
The bakery items are joined by four returning fan-favourite beverages including the famous Pumpkin Spice Latte and Salted Caramel Latte (which can also be served over ice) alongside the Orange Mocha and Orange Hot Chocolate.
Greggs has achieved impressive growth in recent years, with CEO Roisin Currie named the 2024 recipient of The Grocer Cup for her contributions since stepping up to the leadership role in 2022.
In May of this year, its retail estate reached a milestone 2,500 locations as it stayed on track to hit a target of 3,000 sites as part of a five-year growth plan announced in 2021. Greggs came in second behind Costa in the Top 75 list of out-of-home businesses as part of the Bakery Market Report 2024.
Supporting its expansion ambitions are plans to build a frozen production and logistics facility in Derby and a new national distribution centre in Kettering.
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