Good Guys Bakehouse Packs

Source: Good Guys Bakehouse

Challenger brand Good Guys Bakehouse is hoping to shake up the savoury snacks category with the launch of its biscuit melts.

The wafer-based Good Guys Biscuit Melts will be available in Cheddar and Peppered flavours at Sainsbury’s and Ocado from next month with an rsp of £1.75 for a carton of 39 biscuits.

Made with Cheddar cheese, chilli powder, black pepper and spices, the biscuits are palm oil free and contain five calories each and half the fat of regular savoury biscuits, said the supplier.

Good Guys Bakehouse has been founded by United Biscuits and Pernod Ricard veteran Steve Monk, who said his mission with the new brand is to bring innovation and growth to the savoury biscuits category.

He explained that the Good Guys Bakehouse team has worked with some of the biggest brands in snacking.

“We’ve learnt that making the best tasting healthier snacks isn’t about what you take out, but what you bake in. We’re proud to launch what we believe is our best product yet,” Monk said.

He added that while many shoppers look to savoury biscuits for a healthier choice, Good Guys found most of the savoury snack biscuits were high in fat and calories and that there were few options for health-conscious consumers.

“Unlike many brands that spray flavourings and extra oils onto their snacks, we simply bake in real ingredients,” Monk said. “This means our biscuits don’t just taste real, they’re lower in fat and calories too.”

Good Guys Bakehouse is among the businesses looking to transform the baked goods market with innovative products. For further example of these, see British Baker’s feature ‘Can these challenger brands become the next bakery giants?’