Functional bakery brand HeyLo! is expanding its retail footprint with a new chilled listing at Planet Organic.
The Leeds-based business is rolling out four of its keto-friendly products – including seeded bagels, loaves, and brown rolls as well as flatbreads – across the retailer’s estate of eight stores in London, as well as via its website.
Designed as smart swap alternatives to everyday bakery staples, the four core lines deliver more fibre and protein and less sugar without compromising on texture or taste. For example, the seeded loaf has just 0.5g of carbs per slice whilst providing 9g of protein and 4g of fibre. Each bagel, meanwhile, has 3.3g carbs but 25g protein and 12g fibre.
The newly developed chilled format affords superior freshness and quality, noted HeyLo!, while driving repeat purchase across key occasions like breakfast, lunch, and light meals. Its new listing helps significantly expand its reach among premium, health-conscious shoppers in the capital and beyond.
“Securing a chilled listing with Planet Organic is a major step in HeyLO!’s national growth strategy,” commented founder Heidi Normanton, who launched the brand in 2022. “We’re proud of our roots in lower carb baking, because it naturally means less sugar for the body, but HeyLO! is built for anyone who wants healthy eating to feel simpler.
“Whether you’re managing blood sugar, following low carb or keto, supporting PCOS, working towards weight goals, or simply looking to optimise your daily nutrition, HeyLO! helps you enjoy the toast, the sandwich and the brunch, and feel good about what you’re choosing.”
The full HeyLo! range available at Planet Organic stores includes:
- Seeded Bagels (two-pack, 150g) – £5.99
- Seeded Loaf (450g) – £7.99
- Seeded Brown Rolls (four-pack, 160g) – £6.99
- Flatbreads (two-pack, 140g) – £5.99
At the end of last year, HeyLo! unveiled new high-protein crackerbreads featuring lupin flour. Earlier in 2025, it launched a trio of new brownie bars and introduced its flatbreads.
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